In this incredibly busy week as we gear up for the new bridal season and work on last minute plans for tomorrow’s flight to New York to set up our booth at the National Gift Show in Manhattan I was stopped for a moment, long enough to sit down even to enjoy a piece of mail that the dripping wet postman just delivered. It was a hand written thank you note from a woman in North Carolina who runs her own Calligraphy business. She sent us one of our own seed embedded envelopes back in the mail with beautiful hand lettering on the front and a business card and note on the inside.
I think this can stand as a clear testament to the power of the personalized mailing. I know everyone is busy, I know I am busy, and yet this simple act of handwriting really can stop someone in their tracks for a few moments and draw their attention to the message you are sending.
For all of you brides out their considering printing your guest’s names instead of hand writing them, don’t. Just take the extra time to let the people (you care enough about to invite to one of the most exciting days of your life) know that you really care. You really want them there and your own handwriting spells it out for them. It is that personal touch missing from so many areas of our lives today. Your extra effort will be noticed and appreciated. It really does make a difference.
Okay so clearly we don’t all have amazing handwriting like the image above, but still you have family you can enlist to help, you can pick up a book or watch a video demo for pointers and tips on improving your own handwriting. Start early and it will be manageable, and worth it.
